EVOLVING
INTEGRATIONS
EVOLVING
INTEGRATIONS
EVOLVING
INTEGRATIONS
How did we transform Fullbay’s half-a-decade-old Integrations page into a modern, subscription-tiered service?
PROJECT STATS
PROJECT
STATS
Iterations
Audited UI Elements
Feedback Sessions
Cross-Department Collaboration
User Interface Work
Affected Shops
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THE DESIGN TEAM
Ryan Anderson
Lead Product Designer
Brandon Dunlevy
Product Designer
THE CHALLENGE
THE CHALLENGE
We faced the task of revitalizing an inconsistent and outdated Integrations page that had to support the needs of over 2000+ shops while being scalable for even more features and 3rd party connections in the near future. This overhaul meant rethinking everything from the ground up.
We faced the task of revitalizing an inconsistent and outdated Integrations page that had to support the needs of over 2000+ shops while being scalable for even more features and 3rd party connections in the near future. This overhaul meant rethinking everything from the ground up.
HOW MIGHT WE MAKE INTEGRATIONS SIMPLE, MODERN, AND INTUITIVE?
HOW MIGHT WE MAKE INTEGRATIONS SIMPLE, MODERN, AND INTUITIVE?
THE GOAL
THE GOAL
We converted our key problems into opportunities to solve for during the redesign.
We converted our key problems into opportunities to solve for during the redesign.
DATED > MODERN
DATED > MODERN
The user interface of the web page should be visually refreshed and use new components from the Bootstrap 5.3v library, which we are using elsewhere in non legacy areas of the app.
The user interface of the web page should be visually refreshed and use new components from the Bootstrap 5.3v library, which we are using elsewhere in non legacy areas of the app.
CLUTTERED > SIMPLFIED
The redesign should make key features easier to find and use, remove underperforming features, and ensure we show the right content to the user across the Integration page.
The redesign should make key features easier to find and use, remove underperforming features, and ensure we show the right content to the user across the Integration page.
CONFUSING > INTUITIVE
The Integrations page as a whole had a whole lot of marketing terms and different Fullbay branded buckets used as different price brackets, so we needed a way to combine them.
The Integrations page as a whole had a whole lot of marketing terms and different Fullbay branded buckets used as different price brackets, so we needed a way to combine them.
THE SOLUTION
THE SOLUTION
The redesign of the Integrations page into Fullbay Connect introduced a user-friendly page and accomplished both an upgrade in functionality and aesthetics, ultimately improving user satisfaction and helping drive revenue growth.
The redesign of the Integrations page into Fullbay Connect introduced a user-friendly page and accomplished both an upgrade in functionality and aesthetics, ultimately improving user satisfaction and helping drive revenue growth.
THE IMPACT
THE IMPACT
The launch of our revamped onboarding experience at Fullbay was a pivotal moment, directly driving $1.1 million in revenue growth while keeping churn to an impressively low 1%. This initiative wasn’t just about revenue but also creating a seamless, intuitive entry point for our users that set the tone for their long-term success with the platform.
The launch of our revamped onboarding experience at Fullbay was a pivotal moment, directly driving $1.1 million in revenue growth while keeping churn to an impressively low 1%. This initiative wasn’t just about revenue but also creating a seamless, intuitive entry point for our users that set the tone for their long-term success with the platform.
THE TIMELINE
THE TIMELINE
THE VISION
Initiate Vision
Navigating the Storm
Before diving into the design, we established a clear, unified vision. This stage involved aligning our teams around shared goals and creating a strategic roadmap for the redesign. From addressing user needs to setting KPIs, we charted a course for Fullbay Connect's transformation.
See How We Set the Course
THE VISION
Initiate Vision
Navigating the Storm
Before diving into the design, we established a clear, unified vision. This stage involved aligning our teams around shared goals and creating a strategic roadmap for the redesign. From addressing user needs to setting KPIs, we charted a course for Fullbay Connect's transformation.
See How We Set the Course
SPRINT
Sprint Ideation
Rapid Designing to Jumpstart Progress
Before diving into the design, we established a clear, unified vision. This stage involved aligning our teams around shared goals and creating a strategic roadmap for the redesign. From addressing user needs to setting KPIs, we charted a course for Fullbay Connect's transformation.
Dive Into the Design Sprints
SPRINT
Sprint Ideation
Rapid Designing to Jumpstart Progress
Before diving into the design, we established a clear, unified vision. This stage involved aligning our teams around shared goals and creating a strategic roadmap for the redesign. From addressing user needs to setting KPIs, we charted a course for Fullbay Connect's transformation.
Dive Into the Design Sprints
WORKSHOP
Conduct Workshops
Aligning Every Voice for a Unified Vision
Our cross-departmental workshops played a crucial role in ensuring that every stakeholder's perspective was heard. By gathering input from marketing, support, and engineering teams, we built a cohesive strategy that aligned with real-world user pain points and business goals.
Explore Our Collaborative Process
WORKSHOP
Conduct Workshops
Aligning Every Voice for a Unified Vision
Our cross-departmental workshops played a crucial role in ensuring that every stakeholder's perspective was heard. By gathering input from marketing, support, and engineering teams, we built a cohesive strategy that aligned with real-world user pain points and business goals.
Explore Our Collaborative Process
IMPACT
1.1 Million ROI
Launching the Vision and Tracking Success
As we prepared to launch Fullbay Connect, we put everything through its paces. Rigorous testing ensured functionality matched design. We closely monitored the launch, set up feedback loops, and devised ways to measure the impact on both user satisfaction and business growth.
Track Our Post-Launch Journey
IMPACT
1.1 Million ROI
Launching the Vision and Tracking Success
As we prepared to launch Fullbay Connect, we put everything through its paces. Rigorous testing ensured functionality matched design. We closely monitored the launch, set up feedback loops, and devised ways to measure the impact on both user satisfaction and business growth.
Track Our Post-Launch Journey
