Our Strategy
We focused on overhauling the user experience and introducing a clear, structured subscription model that could scale. We also considered a pivotal shift towards transitioning integrations into Fullbay Connect, enabling us to further expand and transition the secondary offerings into the primary subscription service in phase two.
Over ~480 Iterations in total!
With the clock ticking down to the project deadline, our design sprints became more intense. Every department had a say, and every meeting was critical. We had to ensure that Fullbay Connect would not only function but thrive. Marketing provided insights on user acquisition, while customer support brought user pain points to the forefront, ensuring our solutions were grounded in real user needs.
What Already Existed
Each aspect of the user's financial interaction needed meticulous reconsideration to ensure seamless transitions between plans without disrupting the overarching Fullbay subscription. This strategic pivot propelled us back to the drawing board under even tighter deadlines, demanding all hands on deck to iterate relentlessly and integrate this complex requirement into the user journey smoothly.
