FUN, EDUCTIONAL,
AND EXPLORATIVE
FUN. EDUCTIONAL. EXPLORATIVE.
What happens when you treat every zoo plaque like a conversation instead of a label? I tested a prototype to find out.
THE CHALLENGE
Zoos play a major role in conservation, education, and research but they rely heavily on funding from visitors. While tours and events help people learn more, they can be costly and inconsistent. The challenge was to design a better way for visitors to engage, explore, and understand both the animals and the zoo's broader mission.
THE CHALLENGE
Zoos play a major role in conservation, education, and research but they rely heavily on funding from visitors. While tours and events help people learn more, they can be costly and inconsistent. The challenge was to design a better way for visitors to engage, explore, and understand both the animals and the zoo's broader mission.
THE CHALLENGE
Zoos play a major role in conservation, education, and research but they rely heavily on funding from visitors. While tours and events help people learn more, they can be costly and inconsistent. The challenge was to design a better way for visitors to engage, explore, and understand both the animals and the zoo's broader mission.
1
Detailed Information About Animals.
Give information like the animal's backstory, diet, habitat, vulnerability, and conservation efforts.
Detailed Information About Animals.
Give information like the animal's backstory, diet, habitat, vulnerability, and conservation efforts.
2
Explore and Find More Information.
Add ways for users to discover and find more information throughout the app.
Explore and Find More Information.
Add ways for users to discover and find more information throughout the app.
3
Ways to Purchase and Schedule Events.
Design a purchase ticket screen and schedule event tabs to allow visitors to utilize all activities.
Ways to Purchase and Schedule Events.
Design a purchase ticket screen and schedule event tabs to allow visitors to utilize all activities.
THE FINDINGS
Users struggled to access core content. They didn’t know where to look for animal info, how to explore more details, or how to purchase tickets and schedule events. The structure made it too easy to miss key parts of the experience.
THE FINDINGS
Users struggled to access core content. They didn’t know where to look for animal info, how to explore more details, or how to purchase tickets and schedule events. The structure made it too easy to miss key parts of the experience.
THE FINDINGS
Users struggled to access core content. They didn’t know where to look for animal info, how to explore more details, or how to purchase tickets and schedule events. The structure made it too easy to miss key parts of the experience.
THE FINDINGS
Users struggled to access core content. They didn’t know where to look for animal info, how to explore more details, or how to purchase tickets and schedule events. The structure made it too easy to miss key parts of the experience.
HOW MIGHT WE MAKE THE ZOO MORE MEMORABLE AND MEANINGFUL?
THE GOAL
How can we design an experience that helps visitors feel more connected to the animals and the mission of the zoo.
THE GOAL
How can we design an experience that helps visitors feel more connected to the animals and the mission of the zoo.
THE GOAL
How can we design an experience that helps visitors feel more connected to the animals and the mission of the zoo.
FORGOTTEN
>
REMEMBERED
Only 48% of visitors could recall an animal’s name or story. We designed for lasting impressions through story-driven content.
LOST
>
MEMORABLE
Only 48% of visitors could recall an animal’s name or story. We designed for lasting impressions through story-driven content.
FORGOTTEN
>
REMEMBERED
Only 48% of visitors could recall an animal’s name or story. We designed for lasting impressions through story-driven content.
INFORMATION
>
STORIES
The more personal the experience, the more memorable it becomes. Visitors were more likely to remember a name or detail when it felt like part of a story.
FACTS
>
STORIES
The more personal the experience, the more memorable it becomes. Visitors were more likely to remember a name or detail when it felt like part of a story.
INFORMATION
>
STORIES
The more personal the experience, the more memorable it becomes. Visitors were more likely to remember a name or detail when it felt like part of a story.
STATIC
>
INTERACTIVE
Visitors wanted something they could explore and interact with. We introduced motion, layered content, and story-driven prompts to make learning feel more personal and less like a lecture.
STATIC
>
INTERACTIVE
Visitors wanted something they could explore and interact with. We introduced motion, layered content, and story-driven prompts to make learning feel more personal and less like a lecture.
STATIC
>
INTERACTIVE
Visitors wanted something they could explore and interact with. We introduced motion, layered content, and story-driven prompts to make learning feel more personal and less like a lecture.
THE SOLUTION
The Zoo app provides a mesmerizing experience, allowing guests to connect with the animals, learn their stories, and discover local events. The Zoo app extends the zoo's reach beyond its physical footprint bringing itself into the modern era. The app provides users with information on animals, ongoing or current conservation efforts, and stewardship while also providing additional revenue opportunities via ticket sales to events.
The Zoo app provides a mesmerizing experience, allowing guests to connect with the animals, learn their stories, and discover local events. The Zoo app extends the zoo's reach beyond its physical footprint bringing itself into the modern era. The app provides users with information on animals, ongoing or current conservation efforts, and stewardship while also providing additional revenue opportunities via ticket sales to events.
The Zoo app provides a mesmerizing experience, allowing guests to connect with the animals, learn their stories, and discover local events. The Zoo app extends the zoo's reach beyond its physical footprint bringing itself into the modern era. The app provides users with information on animals, ongoing or current conservation efforts, and stewardship while also providing additional revenue opportunities via ticket sales to events.
THE IMPACT
The Zoo app transformed the traditional zoo visit into a more personalized, educational, and memorable experience. By focusing on user-driven exploration, we bridged the gap between casual visits and deeper conservation learning.
The Zoo app transformed the traditional zoo visit into a more personalized, educational, and memorable experience. By focusing on user-driven exploration, we bridged the gap between casual visits and deeper conservation learning.
The Zoo app transformed the traditional zoo visit into a more personalized, educational, and memorable experience. By focusing on user-driven exploration, we bridged the gap between casual visits and deeper conservation learning.
Most importantly, it helped redefine how zoos can connect visitors to their mission of wildlife conservation in a modern, meaningful way.
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